The Community For Marketing Professionals
The Distilled Guide to Online Video Marketing
in Video

The key to coming up with a killer idea, irrespective of style or goal is adhering to a rigorous creative process that lets the story, rather than the medium of story-telling, drive decisions about appropriate form and core goals. Content Gap Analysis - What do people care about? What might work in your niche? What have other people done in different verticals? Form Gap Analysis - What style of content is appropriate for your idea? Is video really the right form? Work Out What You Wan… Continue Reading

9 minute read



Signup to comment
Sort by: Votes (high to low)