The key to coming up with a killer idea, irrespective of style or goal is adhering to a rigorous creative process that lets the story, rather than the medium of story-telling, drive decisions about appropriate form and core goals.
Content Gap Analysis - What do people care about? What might work in your niche? What have other people done in different verticals?
Form Gap Analysis - What style of content is appropriate for your idea? Is video really the right form?
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