This is a guest post by Matthew Barby at Wow Internet. Outreach seems to be the buzzword of 2013 and I have read numerous articles over the past couple of months on “how to find guest blogging opportunities” and “the best ways to contact your outreach targets”. What I want to talk about is a model of outreach that we have been working with at Wow Internet that I call ‘The Content Outreach Pyramid’.

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