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The 11 Ways That Consumers Are Hopeless at Math theatlantic.com
in Offline Marketing

This is your brain on shopping, and it's not very smart Reuters You walk into a Starbucks and see two deals for a cup of coffee. The first deal offers 33% extra coffee. The second takes 33% off the regular price. What's the better deal? "They're about equal!" you'd say, if you're like the students who participated in a new study published in the Journal of Marketing. Continue Reading

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