This is the first part of what will become a series of interviews with experts in the field of content strategy. In this segment I speak with Kristina Halvorson, Author of Content Strategy for the Web, CEO at Brain Traffic, and Founder of the Confab Content Strategy Conference. Listen to Kristina and I discuss her inspiration for the book, some of her favorite content on the web, and why the notion of ‘is long-form content better’ makes her cringe.

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