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Stop Making Excuses, Start Split Testing | SEO Nick seonick.net
in Conversion Rate Optimization

If you are reading this, chances are you are not new to the idea of split testing, but just in case, here’s a quick and dirty definition: A/B testing or split testing compares the effectiveness of two versions of a web page, marketing email, or the like, in order to discover which has better response rate or better sales conversion rate. Continue Reading

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