Visitors to your page should have a singular mission, with a clear, unobstructed view to your goal – the CTA (Call To Action). Everything else is a distraction to getting the conversion. Pop Quiz: If your landing page was a hedge maze garden, which one of these would it most resemble? If you chose Maze B, well done! Landing pages should obstacle-free, and you should easily see the finish line while standing at the starting gate.

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