Visitors to your page should have a singular mission, with a clear, unobstructed view to your goal – the CTA (Call To Action). Everything else is a distraction to getting the conversion.
Pop Quiz: If your landing page was a hedge maze garden, which one of these would it most resemble?
If you chose Maze B, well done! Landing pages should obstacle-free, and you should easily see the finish line while standing at the starting gate. Continue Reading