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Stop Copying Your Competitors: They Don’t Know What They’re Doing

I hear this all the time. “Our competitor X is doing Y, we should do that too” or “X is market leader and they have Y, we need to have Y“. There are 2 key things wrong with it: The reason they have Y (menu, navigation, checkout, home page layout etc) the way it is, is probably random. Continue Reading

4 minute read


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