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Split Test Reveals Shortcoming Of Popular Testing Tools copyhackers.com
in Conversion Rate Optimization

Running split tests is addictive. You develop a theory about something that’s not working as hard as it could be on your website, and that becomes your new test idea. You develop the creative – a copy improvement, a usability fix, or perhaps a product repositioning – and then you launch your experiment. Continue Reading

6 minute read


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