Here are a few things I’ve learned over the years about the best ways for entrepreneurs to interact with the press (by press I mean blogs as well as traditional media).
- Don’t be afraid to ask what the rules are. Is this on or off the record? If they are writing an article about your company, do they require exclusivity? What is the angle of the story?
- Don’t use a PR firm unless you are a so successful that you need someone to help you manage inbound press int… Continue Reading