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Social media measurement: Is Google Analytics getting it wrong? econsultancy.com
in Social

Social media attribution is BIG news.  Marketers are struggling to attribute revenue to social channels, and lack of definable ROI is one of the major reasons that businesses cut back on social investment.  I spend a lot of time looking at our own social attribution, but it strikes me that in many cases, the closer I look, the less clear a picture I have. Continue Reading

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