With SMX London coming up in May, we were lucky enough to get a chance to ask Danny Sullivan some questions ahead of the conference. Image credit: Flickr Firstly, great news that you’re coming over to SMX London in May. I noticed that SMX London has dropped the Advanced tag this year, how do you see the event changing from previous years in terms of content and audience? We haven’t dropped SMX Advanced but rather incorporated it into the broader show of SMX London.

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