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Shut Up About Yourself johnfdoherty.com
in Branding

Have you ever noticed how a lot of companies pay lip service to wanting to become a “thought leader” in their industry, and lead through great content, yet when they start writing all that comes out is self-promotional drivel that, let’s be honest, no one wants to read? I have. Most businesses, in my opinion, don’t understand the difference between old-school “marketing material” and the new school of online marketing – thought leadership material… Continue Reading

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