Love Dr. Pete's insights, and learnt so much from them. And the reason why I'm particularly interested into them is because they help me answer clients' questions with real figures, therefore as an SEO I should always chase the algo in terms of understanding what's happening and continue reading amazing sources like SEOmoz. But if I was a small business owner I would be probably better off learning the basics of tech and on-page SEO and then diversifying my inbound marketing efforts by doing #RCS
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