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Should Every Page Be A Landing Page?
in UX

SEO and PPC are quite clearly a separate skill set when it comes to implementation. However the aims of both disciplines intersect ultimately: that of prompting a user to complete an action. Organic search is to some extent anarchic, so if you want to make a page rank for a targeted keyword, shouldn’t every page of your site also be a landing page? This post is essentially one of those “what if. Continue Reading

5 minute read


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