Link building started for me when I was working on my own sites, having absolutely no understanding that what I was doing had any real bearing on rankings and search traffic. All I wanted to achieve was editorial reviews (online and off) and gain as many mentions as I could possible get. Looking back at these projects many years later it’s nice to see that I managed to get some amazing links from some very strong sites – all by not being caught up with too many rules and focusing 1…

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