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SERP Out Methodology: Monitor Competition & Find Content Opportunities
in SEO

SERP Out is a term that I use to describe how I approach ranking a term, choosing a term to target for optimization and the content and promotion you will do to move the page up the rankings. Of course you use tools to choose the keyword space/SERP but you should go to the SERP for a manual review especially in an environment where many rank checkers do not really count Universal elements in the SERP. Continue Reading

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