When people are on your website, they are either skimming through content to find what they are looking for, or they have found what they are looking for and want to read it as easily as possible. Either ways, having readable text will help them achieve their goal. A small change in typography can hugely impact the interpretation of your content If you look at the picture above, both the words “stop” and “Love” can be seen as an authoritative, urgent and bold warning…

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