Less than a year ago links were everything to the SEO industry. Whether it was guest blogging or content marketing, the sole aim of many agencies revolved purely around sourcing and acquiring links. Even now you can still find conferences and 'how to' guides yammering on about how great they are. So what if I was to say that links aren’t that important, won’t add as much value eventually and shouldn’t be the main focus of your SEO campaigns? You might laugh with an air of…

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