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Sentiment and Google; more than a feeling
in SEO

Last week we looked at how Google might look at and use the social graph in search and advertising. People are indeed an ever growing source of signals that can be mined. That’s fairly obvious. Another area that this could connect of course is in reviews, or more specifically, sentiment. How might a search engine deal with this though? In fact, it’s always been one of the harder areas for them to deal with over the years, but they keep on trying. Continue Reading

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