Everyone knows that good SEO can bring in new leads and customers to your business. That’s a theory many marketers and search scientists continue to believe and act upon, which is great. Amongst all the hustle bustle of SEO, traffic, analytics, sales, conversions, we tend to forget a simple, yet very important concept – is that traffic all we want? What is our end goal? To get found by a thousand people – they come, they see, they leave while only a handful of them actually…

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