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Saving Face with Retargeting Campaigns
in PPC

Just in case you aren’t already familiar with retargeting, I’ll start with a definition. Retargeting is a display advertising strategy that serves ads based on a user’s past behavior. For instance, if a user visits your website, opens your email newsletter, or clicks on an ad, you might drop a cookie on their browser so that you can serve them ads on other sites. Continue Reading

3 minute read


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