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RIP Exact Match & Phrase Match: Google Makes Big Match Type Changes
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By Larry Kim April 18, 2012 Posted In: AdWords Tips Comments: 0 AdWords has announced changes to how the Exact Match and Phrase Match keyword match type options works. Previously, a keyword set to exact match in your AdWords account would only trigger ads for user search queries that exactly matched the keyword you specified (hence the name: exact match), and similarly, a phrase matched keyword would be triggered by search queries containing the phras… Continue Reading

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