Anyone who has done some SEO for more than sixty days knows that this type of marketing is a long term play. Unless your organization or your client has a good understanding of what it takes to rank in the SERPs, one of the biggest complaints you will get from them is “why is this taking so long? Maybe we should put our marketing dollars elsewhere!” Don’t lie, it doesn’t matter if you work for an agency like myself or if you work in house, you have heard this.

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