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Put An Emotional Spin On A Boring Topic: Terror and Rage
in Copywriting

We are making our way through the Emotionally Appealing Content Series. So far we have covered Ecstasy & Grief and Loathing & Admiration from Plutchick’s Wheel of Emotion and we’ve looked at how each emotion can be used in content to create reactions with readers. Today, we hit on intensity as we cover Rage and Terror. Continue Reading

4 minute read


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