Over the past few years I have spent an increasing amount of time learning about different psychology theories to enhance the results of my work. As a link builder it is your role to deliver your content to the communities who are most likely to consume and link to it. To gain an upper hand and get the attention of people who are being pitched to dozens, if not hundreds of times per day, it will often come down to how well you understand your link prospects motivations and mindset.

10 minute read Continue Reading