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PRSA’s redefinition of Public Relations provokes reactions
in PR

The PRSA’s new definition of public relations, which was unveiled last week, has attracted a multitude of reactions. The winning description was the result of a four-month campaign, which involved whittling down submissions from PR professionals, followed by an engaged online discussion.  The definition reads: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. Continue Reading

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