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Persuade with Pictures | Neuromarketing neurosciencemarketing.com
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A picture may be worth MORE than a thousand words in some cases. A new study shows that text is more credible when accompanied by photos, even when the photos don’t support the point of the text! Researchers at the Victoria University of Wellington in New Zealand showed that statements about a celebrity being alive or dead were judged to be accurate more often when they were accompanied by photos of that celebrity. Continue Reading

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