The Community For Marketing Professionals
10
Personal Branding is Bullshit raventools.com
in Branding

Let me rephrase: “personal brand” is a made-up term for “person.” A company needs a brand, an identity. A company is paperwork filed with the government. A logo, a slogan, a design style, an advertising or marketing campaign — these things help create a personality for the company. Continue Reading

2 minute read

10 upvotes

12 comments

Signup to comment