Here’s the story. Stratford Retirement got hit with a Google penalty. Hard. Over the past few months I worked pro bono with the team at Stratford, an assisted living community in Seattle, after they reached out to me to help them recover. Their previous marketing firm had built 1000′s, literally 1000′s of low-quality directory, spun article submission, and spammy network links all with over-optimized anchor text.

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