Have worked on many different eCommerce Brands in the past both small, medium, larger and VERY LARGE and done link building for all.... The thing is most Medium to large will be doing mention tracking like crazy if they do any thing with social but yes trying to get links from mention tracking is a good one. The biggest wins from eCommerce teams:1. Reaching out to suppliers to get links, we reached out to Apple to get a link for one eCommerce site. you just need to have a reasons "why you deserve the link"2. Competitive research, track competitors like crazy.3. Create custom content for high authority links to the eCommerce site - Heaps of .gov and .edu sites have these "country history" pages, if you work with a old eCommerce site try and build a "history of clothing" content section, then reach out the gov sites, we did this a few times.4. Intenral team training is the BIGGEST one, one ecommerce site I worked at had Social team, IT team, help team, Forum reply team, PR team, all internal - basically what I did was go and tailor presentations to all the different teams and show them exactly what to do to acquire natural links, this was like 3 years ago. I gave every one pep talks and showed them KPIS for SEO, it is amazing how the help team was one o the most involved. 5. Another one is if you are a eCommerce site with TVC's and a bit of history look for people who have taken your old content and ask for links. Have done this one a few times as well.
"For example, if you sell high powered flashlights, find another retailer that sells the specialized batteries that are needed to power the flashlights on a category or product level. Not only will these links be relevant, but these links will drive revenue."
Always the best types opportunity, obviously. I refuse to use the term that rhymes with "shmalationship building", because what this really is - is business partnership. I've seen this used to blow up eCommerce company revenues to 3 and 4 figure percent increases (and it's not talked about enough). Of course, the followed link is nice too.
Bravo Jon. We need more discussion around eCommerce link building.
Thanks Ryan! Totally agree, not enough love for eCommerce link building, but it's understandable - those that have the knowledge would rather make $$ off it then share it with others.
another great post by mr cooper. seeking out complimentary products is a great way to find a link. this can even be accomplished in a non-eCommerce site e.g. services that are complimentary concrete stamping & concrete pouring
Nice application Patrick, love the example.
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