Found it: http://www.davidmeermanscott.com/books/newsjacking/ -- I'll definitely give this a read. Thanks, Victorpan.
The rapidness of today's marketing and advertising is incredible. As inbound marketers, we literally need to be prepared with our laptops at all times. Sure Oreo had their image and tweet out within 5 minutes of the power outage, but there were at least 10 inbound marketing agencies that had blogs about ABOUT that tweet and it's success within the hour of that happening.
I'd love to hear some thoughts around last nights events and its implications on our industry!
Implications? Be prepared to not work your usual 9-5 job. We'll become like journalists glued to our phones with alerts on what's hot, looking for that news opportunity to hop on. Newsjacking has become mainstream, and I want people on my team to be there with me when we have a goal and target.
I can't believe how quickly marketers jumped on using the black out for their promotions. It's awesome.
I know it! I have a feeling that as time moves on, we will look back on the events of last night as recognize them as a solidifying point in terms of how brands market themselves. These "war room" type setups will become much more common. Timely social media strategy will be a must. We don't realize it just yet, but last night made a huge impact on our industry - in my opinion.
Time will tell! I know I'm excited.
My realization was a bit earlier - it was meeting @DavidMeermanScott - anyways, highly recommend his book on Newsjacking :)
Absolutely nailed it Victorpan - I couldn't agree with you more. For the first 20 minutes of the game last night I had my DVR recording and I was about 20 minutes delayed. I decided I couldn't risk being delayed 20 minutes on the Twitter newscycle and had to skip some precious commercials in order to watch live!
Glad I did, too!
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