New findings from online ad network Chitika confirm it's anything but lonely at the top. According to the study, the top listing in Google's organic search results receives 33 percent of the traffic, compared to 18 percent for the second position, and the traffic only degrades from there: For the top 10 results, Chitika found: A similar study by the Chitika team back in 2010 showed comparable results, and Chitika suggests the findings validate the importance of SEO for online businesses.

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