The Community For Marketing Professionals
New User Acquisition is a Target and You Need a Bullseye

We like to picture new user acquisition as a funnel. It makes sense to us, because it’s what we’ve always done. But for many startups, there’s a fundamental problem with this analogy. The Funnel The funnel representation assumes that every person who drops into the top of the funnel has the potential—to some degree—to continue all the way through the funnel to become a customer. Continue Reading

4 minute read

1 upvote

No comments

Signup to comment
No one has posted a comment yet. Get the conversation started and get some karma!