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Most Valuable Ecommerce Customers Come from Organic Search searchenginewatch.com
in Analytics E-Commerce Metrics

Not all customers are created equal. This is the picture painted by customer acquisition platform Custora in its latest study on ecommerce and the lifetime value of a customer. The highest value customers come from organic search at a rate of 54 percent higher than the average lifetime value of a customer, followed by PPC and email, according to Custora. Continue Reading

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