Special thanks to Josh Patrice of Portent for sharing his mentoring story with me. Back then there were no quality scores, it was much more direct – you pay more, you rank higher. My first job out of college marked the beginning of my career in search engine marketing. I was hired as a Performance Engineer (later changed to the actually descriptive Search Marketing Specialist), which basically consisted of running a bunch of Paid Inclusion and PPC campaigns.

3 minute read Continue Reading