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Matt Cutts: Your Ugly Face Didn't Hurt Your Rankings, Penguin Did. seroundtable.com
in SEO

Alex Yumashev wrote a blog post about how authorship lead to a drop in traffic from Google to his site. He said he noticed this when Google sent him a warning that his traffic suddenly dropped. He noticed his authorship showed up for a specific blog post in the Google search results. He also said people were clicking on the number two results, not the number one result because of maybe his "stupid ugly face" (quoting the author). Continue Reading

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