One of the latest webmaster help videos brings up a really interesting SEO question: what happens if you get a lot of nofollow links, such as links gained for the explicit purpose of generating direct traffic. Could that negatively impact your search rankings? SEO professionals have known for quite some time that putting nofollow on the link is a great way to tell Google that you don't want to pass PageRank for this particular link or that you somehow don't trust the sites the link is on.

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