There has long been a debate in marketing between appealing to either the “logic” or “magic” parts of the consumer mind. Do I offer them a coupon? Do I appeal to their aspirations? How do I know when to do which? And is there ever a time when I can do both? The very fact of the matter is that logic should matter very little to your brand nowawadays, at least from a messaging standpoint.

4 minute read Continue Reading