When it comes to linkable assets, marketers often have a single objective: build as many links as possible (hence the name, "linkable asset").
But if you're only goal is links, you really aren't harnessing the full ROI potential of your assets and likely missing out on some opportunities.
When done right, linkable assets can yield:
Quality, editorial links from authoritative sources
Social shares and mentions
A passive traffic stream for the life of the asset
Monetization opp… Continue Reading