When Facebook speaks to you, it’s Alicia Dougherty-Wold who’s talking. Dougherty-Wold oversees Facebook’s content strategists, a team of exacting writers that includes a children’s book author, Fulbright scholar, former advice columnist, and a ghostwriter for the Travelocity gnome. Charged with naming and explaining the social network’s numerous features, Dougherty-Wold’s staff is the voice of Facebook, quietly shaping our digital lives with meticulous word choices that influence ho…

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