I’ll let you in on a little secret. I like to analyse websites made by ex-Googlers to see how they do SEO, and today I looked at a website called “Shoes of Prey” by Mike Knapp. I intend to keep this post in form of a summary and free from editorial or opinion.Summary of FindingsInbound link anchor text is almost entirely brand or URL [see table]Use of descriptive internal anchor text on content and blog pages [example].

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