[Editor's note: Happy Holidays! This week, the editorial team at Content Marketing Institute wanted to share some of the best content marketing blog posts we've seen from our CMI Consultants. Today's post originally appeared on Marcus Sheridan's website, The Sales Lion, on Oct. 17, 2012.] As I sit in a plane and return home from what was another amazing Content Marketing Workshop experience I had with a Salt Lake City company yesterday, I wanted to discuss a subject that seems to vex so many bus…

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