No matter if you’re using classified ads made out of papyrus to sell your chariots, or 3D virtual webinars that beam a sales pitch straight to your audience’s frontal lobe, the knowledge of consumer psychology will ALWAYS be a marketer’s 1st, 2nd, and 10th best asset. Both the cavemen who roamed with the dinosaurs, and the cavemen you see in those Geico commercials are pre-programmed with the same fears and desires that make us all human.

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