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Keyword vs Brand/URL vs Click Here Anchor Text: What Do Users Prefer? rypmarketing.com
in SEO

Since SEO is a fast-changing field where best practices are often based on correlative data, it’s sometimes difficult to pin down definitive best practices. Anchor text is one such element of SEO. Since data emerged suggesting that Google was Penguin-slapping websites based (at least in part) on anchor text profiles, anchor text optimization has been put under the microscope. Continue Reading

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