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'IT'S NOT WORTH IT': Linds Redding's 'Short Lesson In Perspective'
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Linds ReddingLinds Redding, owner of The Department Of Motion Graphics Linds Redding, a New Zealand-based art director who worked at BBDO and Saatchi & Saatchi, died last month aged 52 from an inoperable esophageal cancer.Redding also kept a blog, and after his passing an essay he wrote about the ad business, titled "A Short Lesson In Perspective," has gained a new and sudden life, on the SF Egotist and on Adfreak. Continue Reading

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