How did you learn to drive traffic to your blog? How about using Twitter as a tool to connect with your customers? What made you decide to set up a Facebook page for your business in the first place? If you’re like most people who actively use the Internet as part of their marketing plan, you probably adopted these things, as well as most of your online presence as a tactic after reading an article about it, or seeing another business use that tactic in an effective manner.

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