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Is Your Brand Great At Digital Marketing? A Diagnostic Framework. kaushik.net
in Analytics

We like to believe that all there is to digital marketing is to do some search engine optimization, send out an email blast every once in a while, get our agency to create a flash-heavy "brand experience" website, or slap together a mobile app in the corporate-approved shade of eggshell white. A small bang here, a big sizzle there, one big paid search campaign and … VICTORY! Reality, as is its wont, is much more complex. Continue Reading

12 minute read

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