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Is CPM Bidding a Waste of Your Money? | PPC Hero® ppchero.com
in PPC

Yes.  Full stop. Answering that question and then calling it a day doesn’t make for a rewarding blog post, though.  I have found reasons that allow you to say CPM bidding wastes your money, and there are also some cool insights I’ve found about two of the biggest categories on the Google Display Network. Continue Reading

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