Whether you started 10 years ago or 1 year ago, what were you told about the purpose of SEO? Was it something along the lines of, ‘to make a website more visible in the search engines, to drive additional traffic and custom?’ Well since that time, search engines have changed what’s important to them, so isn’t it about time you changed the way you carried out your campaigns? What I am alluding to here is the rise and rise of social media, but in addition, the growing e…

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