Over the last few weeks, the one thing I'm hearing a lot more people starting to talk about is the need to be agile in marketing campaigns. At BlueGlassX, Greg Boser went as far to predict that agile marketing is going to be the new buzzword of 2013: As I said in my last post, it doesn't matter what you call your online strategy - and buzzword or not, that's not what's important - but there's a lot about agile marketing as a concept that makes perfect sense.

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